Brian Wones
Founder · Denver, CO
Background in data-driven growth and strategic operations across the full B2B go-to-market stack: GTM operations, customer success, sales engineering, sales enablement, and revenue/BI. Sandcastle Labs is built on the premise that small teams using AI can outship what used to require entire departments.
Guides by Brian
How to explain AI visibility to your CEO in one slide
One slide, four lines: where you are cited today per buyer question, the three fixes shipping this month, what you honestly expect to move and by when, and how you will know it worked. No pooled score, no competitor rank, no revenue forecast.
What GEO costs in 2026: DIY, tool, agency, or sprint, and how to choose
GEO costs time before it costs money. The honest ranges: $0 and 2 to 3 hours a week for DIY, $20 to $800 a month for a tracker, $1,500 to $25,000 a month for an agency retainer, and a fixed-scope sprint that ends cleanly in between. The route that fits depends on one question: can you ship a site change yourself this week?
AI search is eating your organic traffic: what to do this quarter
Rankings held, sessions fell: the clicks moved inside the AI answer. A calm one-quarter plan for a marketing lead with no analyst: diagnose branded vs problem-led visibility, build the five pages that answer buyer questions, get corroborated off-site, and measure per engine.
How to get your B2B SaaS cited by ChatGPT: a 90-day plan
Getting cited is a sequencing problem: be describable, then retrievable, then corroborated, then verify with a frozen panel. The phases in order, the hours each takes for a team of one, and what honestly does not move in 90 days.
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