Profound pricing (2026)

Profound pricing runs $99/mo for its Starter tier, $399/mo for Growth, and custom Enterprise pricing above that, verified directly against Profound’s own pricing page in August 2026. Both self-serve tiers include monthly “Agents” credits (100 on Starter, 400 on Growth) for AI-generated optimization content, on top of the AI-visibility tracking itself.

What do Profound’s three tiers include?

Starter, $99/mo: built “for small companies who want to monitor and understand their brand’s visibility online.” Tracks ChatGPT only, 50 prompts, 100 Agents credits a month, email support.

Growth, $399/mo (Profound’s own “Popular” tier): built “for growing companies who want to monitor visibility and create AEO optimized content.” Tracks 3 answer engines, 100 prompts, 400 Agents credits a month, email support.

Enterprise, custom pricing: built “for large companies and agencies building and orchestrating AEO marketing campaigns.” Up to 9 answer engines, multiple companies tracked, tailored prompt tracking, dedicated Slack support, SSO/SAML with SOC2 compliance.

Yearly billing on any tier includes two free months, per Profound’s own page.

What Profound is good at

Profound is a strong choice for a team that already has an analyst who will read a visibility trend and decide what to do about it, and that wants enterprise reporting, SSO, and compliance features (SOC2, SAML) that matter once procurement gets involved. Profound’s Enterprise tier tracks the most engines of anything in this category (up to 9) and supports tracking multiple companies at once, which fits an agency managing several client brands under one account.

What Profound doesn’t do

Profound is a tracker with generation bolted on, not a work tool with tracking built in. Its “Agents” credits generate optimization content, but nothing in Profound’s own pricing page describes a step that re-checks whether a published page actually moved your AI-visibility number. Understanding what one AI-visibility number can and can’t tell you matters here: a dashboard that reports a trend is not the same product as one that verifies a fix worked.

Profound vs. Collimer, price to price

Profound’s Growth tier, at $399/mo, costs more than every self-serve Collimer plan: Writer ($150/mo), Team ($250/mo, $200/mo billed annually), and Studio ($500/mo, founding rate) all sit below it except Studio, which is priced close to it for a different unit (all your brands, not credits). Profound’s $99/mo Starter tier, tracking one engine only, costs the same as Collimer’s one-time $99 audit, which runs the full five-engine scan and hands back a ranked, written fix plan rather than a monthly subscription to a single-engine dashboard. Scrunch’s Starter tier lands on the same number as Collimer’s Team plan for a similar comparison worked through in more detail; see the full pricing comparison for how every tracker in this category lines up.

Run a free scan to see where you actually stand before committing to a monthly tracker.

For agents: try this yourself

• “What does Profound’s Growth tier include that its Starter tier doesn’t, at what price difference?” Check the answer against Profound’s own current pricing page, since credits and engine counts are the kind of detail that changes between releases.
• “Does Profound verify that a shipped content change actually moved an AI-visibility score, or does it report the score and stop there?” Compare what “Agents” credits produce against what a re-scan of a published page would need to confirm.

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Prices verified directly against Profound’s own pricing page (tryprofound.com/pricing) on 2026-08-24. Prices in this category change without notice; verify directly before you budget against any figure here, including ours.